Act-On vs Omnisend (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
🛒
Omnisend (Marketing)
Marketing Automation
92
ToolScout Score
RECOMMENDED
Quick Comparison
Act-On
Omnisend (Marketing)
Starting Price
$900/mo
$16/mo
Free Plan
No
Yes
Users
4K+ orgs
125K+ orgs
Founded
2008
2014
Rating
4.2/5
4.6/5
Best For
Mid-market B2B companies wanting dedicated marketi...
E-commerce brands wanting ready-made automation wo...
Feature-by-Feature Comparison
Act-OnOmnisend (Marketing)
83Ease of Use94
88Features96
82Value for Money96
79Customer Support87
81Integrations89
82Mobile App90
AI Verdict
Omnisend (Marketing) leads with a ToolScout Score of 92 vs 84 for Act-On. Omnisend (Marketing) is best suited for E-commerce brands wanting ready-made automation workflows across all channels, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE OMNISEND (MARKETING) IF:
E-commerce brands wanting ready-made automation workflows across all channels.
Frequently Asked Questions
Is Act-On better than Omnisend (Marketing)?
Omnisend (Marketing) scores 92/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Omnisend (Marketing) is best for E-commerce brands wanting ready-made automation workflows across all channels.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Omnisend (Marketing) have a free plan?
Yes, Omnisend (Marketing) offers a free plan. Paid plans start from $16/mo.
Can I migrate from Act-On to Omnisend (Marketing)?
Migration between Act-On and Omnisend (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.