Act-On vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Marketo
Starting Price
$900/mo
Custom pricing
Free Plan
No
No
Users
4K+ orgs
5K+ orgs
Founded
2008
2006
Rating
4.2/5
4.2/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
Act-OnMarketo
83Ease of Use83
88Features88
82Value for Money82
79Customer Support79
81Integrations81
82Mobile App82
AI Verdict
Act-On leads with a ToolScout Score of 84 vs 84 for Marketo. Act-On is best suited for Mid-market B2B companies wanting dedicated marketing automation beyond email, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is Act-On better than Marketo?
Act-On scores 84/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Act-On to Marketo?
Migration between Act-On and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.