Act-On vs Keap (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Keap (Marketing)
Starting Price
$900/mo
$199/mo
Free Plan
No
No
Users
4K+ orgs
200K+
Founded
2008
2001
Rating
4.2/5
4.2/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Small businesses wanting CRM and marketing automat...
Feature-by-Feature Comparison
Act-OnKeap (Marketing)
83Ease of Use83
88Features88
82Value for Money82
79Customer Support79
81Integrations81
82Mobile App82
AI Verdict
Act-On leads with a ToolScout Score of 84 vs 84 for Keap (Marketing). Act-On is best suited for Mid-market B2B companies wanting dedicated marketing automation beyond email, while Keap (Marketing) excels for Small businesses wanting CRM and marketing automation tightly integrated. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE KEAP (MARKETING) IF:
Small businesses wanting CRM and marketing automation tightly integrated.
Frequently Asked Questions
Is Act-On better than Keap (Marketing)?
Act-On scores 84/100 on ToolScout compared to Keap (Marketing)'s 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Keap (Marketing) have a free plan?
No, Keap (Marketing) does not offer a free plan. Plans start from $199/mo.
Can I migrate from Act-On to Keap (Marketing)?
Migration between Act-On and Keap (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.