Act-On vs HubSpot Marketing: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
HubSpot Marketing
Starting Price
$900/mo
$45/mo
Free Plan
No
Yes
Users
4K+ orgs
216K+ orgs
Founded
2008
2006
Rating
4.2/5
4.5/5
Best For
Mid-market B2B companies wanting dedicated marketi...
SMBs running inbound marketing wanting all tools i...
Feature-by-Feature Comparison
Act-OnHubSpot Marketing
83Ease of Use92
88Features94
82Value for Money94
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
HubSpot Marketing leads with a ToolScout Score of 90 vs 84 for Act-On. HubSpot Marketing is best suited for SMBs running inbound marketing wanting all tools in one platform, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
Frequently Asked Questions
Is Act-On better than HubSpot Marketing?
HubSpot Marketing scores 90/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Can I migrate from Act-On to HubSpot Marketing?
Migration between Act-On and HubSpot Marketing depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.