Act-On vs Autopilot: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Autopilot
Starting Price
$900/mo
$99/mo
Free Plan
No
No
Users
4K+ orgs
12K+ orgs
Founded
2008
2012
Rating
4.2/5
4.3/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Marketing teams wanting visual customer journey au...
Feature-by-Feature Comparison
Act-OnAutopilot
83Ease of Use85
88Features90
82Value for Money84
79Customer Support81
81Integrations83
82Mobile App84
AI Verdict
Autopilot leads with a ToolScout Score of 86 vs 84 for Act-On. Autopilot is best suited for Marketing teams wanting visual customer journey automation with analytics, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE AUTOPILOT IF:
Marketing teams wanting visual customer journey automation with analytics.
Frequently Asked Questions
Is Act-On better than Autopilot?
Autopilot scores 86/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Autopilot is best for Marketing teams wanting visual customer journey automation with analytics.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Autopilot have a free plan?
No, Autopilot does not offer a free plan. Plans start from $99/mo.
Can I migrate from Act-On to Autopilot?
Migration between Act-On and Autopilot depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.