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Google Analytics
FREE PLANPOPULARFree web analytics platform tracking website traffic and user behavior.
★★★★★4.4
50M+ websites usersFounded 2005Score Breakdown
Ease of Use
90
Features
92
Value for Money
92
Customer Support
80
Integrations
85
Pros & Cons
✓Free and very powerful
✓Integrates with all Google products
✗Privacy concerns (GDPR issues)
✗GA4 migration was painful for many
Key Features
✓Traffic reports
✓Conversion tracking
✓Audience insights
✓Real-time data
Best For
Every website owner wanting free, comprehensive web traffic analytics.
Pricing
Free
For individuals
Pro
For small teams
Business
For companies
Enterprise
Advanced controls