Mailchimp vs MailerLite: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Mailchimp
MailerLite
Starting Price
$13/mo
$9/mo
Free Plan
Yes
Yes
Users
13M+
1.4M+
Founded
2001
2010
Rating
4.4/5
4.7/5
Best For
Small businesses and creators starting email marke...
Startups and bloggers wanting affordable, beautifu...
Feature-by-Feature Comparison
MailchimpMailerLite
90Ease of Use96
92Features98
92Value for Money98
83Customer Support89
85Integrations91
86Mobile App92
AI Verdict
MailerLite leads with a ToolScout Score of 94 vs 88 for Mailchimp. MailerLite is best suited for Startups and bloggers wanting affordable, beautiful email marketing, while Mailchimp excels for Small businesses and creators starting email marketing. Both are strong options in the Email Marketing space.
CHOOSE MAILCHIMP IF:
Small businesses and creators starting email marketing.
CHOOSE MAILERLITE IF:
Startups and bloggers wanting affordable, beautiful email marketing.
Frequently Asked Questions
Is Mailchimp better than MailerLite?
MailerLite scores 94/100 on ToolScout compared to Mailchimp's 88/100. However, the best choice depends on your specific needs. Mailchimp is best for Small businesses and creators starting email marketing. MailerLite is best for Startups and bloggers wanting affordable, beautiful email marketing.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan. Paid plans start from $13/mo.
Does MailerLite have a free plan?
Yes, MailerLite offers a free plan. Paid plans start from $9/mo.
Can I migrate from Mailchimp to MailerLite?
Migration between Mailchimp and MailerLite depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.