Keap vs Nutshell: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap
Nutshell
Starting Price
$199/mo
$16/user/mo
Free Plan
No
No
Users
200K+
5K+ orgs
Founded
2001
2010
Rating
4.2/5
4.3/5
Best For
Small businesses wanting CRM plus marketing automa...
B2B SMBs wanting simple, effective CRM without the...
Feature-by-Feature Comparison
KeapNutshell
83Ease of Use85
88Features90
82Value for Money84
79Customer Support81
81Integrations83
82Mobile App84
AI Verdict
Nutshell leads with a ToolScout Score of 86 vs 84 for Keap. Nutshell is best suited for B2B SMBs wanting simple, effective CRM without the complexity, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
CHOOSE NUTSHELL IF:
B2B SMBs wanting simple, effective CRM without the complexity.
Frequently Asked Questions
Is Keap better than Nutshell?
Nutshell scores 86/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Keap is best for Small businesses wanting CRM plus marketing automation together. Nutshell is best for B2B SMBs wanting simple, effective CRM without the complexity.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Does Nutshell have a free plan?
No, Nutshell does not offer a free plan. Plans start from $16/user/mo.
Can I migrate from Keap to Nutshell?
Migration between Keap and Nutshell depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.