Hotjar vs Metabase: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
Metabase
Starting Price
$32/mo
$500/mo (cloud)
Free Plan
Yes
Yes
Users
1.3M+ websites
100K+
Founded
2014
2014
Rating
4.6/5
4.5/5
Best For
UX designers and marketers understanding where use...
Startups and teams wanting free, easy BI without a...
Feature-by-Feature Comparison
HotjarMetabase
94Ease of Use92
96Features94
96Value for Money94
87Customer Support85
89Integrations87
90Mobile App88
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 90 for Metabase. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Metabase excels for Startups and teams wanting free, easy BI without a data engineering team. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE METABASE IF:
Startups and teams wanting free, easy BI without a data engineering team.
Frequently Asked Questions
Is Hotjar better than Metabase?
Hotjar scores 92/100 on ToolScout compared to Metabase's 90/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. Metabase is best for Startups and teams wanting free, easy BI without a data engineering team.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does Metabase have a free plan?
Yes, Metabase offers a free plan. Paid plans start from $500/mo (cloud).
Can I migrate from Hotjar to Metabase?
Migration between Hotjar and Metabase depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.