Hotjar vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
Matomo
Starting Price
$32/mo
$23/mo (cloud)
Free Plan
Yes
Yes
Users
1.3M+ websites
1.4M+ websites
Founded
2014
2007
Rating
4.6/5
4.4/5
Best For
UX designers and marketers understanding where use...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
HotjarMatomo
94Ease of Use90
96Features92
96Value for Money92
87Customer Support83
89Integrations85
90Mobile App86
AI Verdict
Hotjar leads with a SoftScout Score of 92 vs 88 for Matomo. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Hotjar better than Matomo?
Hotjar scores 92/100 on SoftScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Hotjar to Matomo?
Migration between Hotjar and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.