Heap vs Looker Studio: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Heap
Looker Studio
Starting Price
Custom pricing
Free
Free Plan
Yes
Yes
Users
8K+ orgs
10M+
Founded
2013
2016
Rating
4.4/5
4.3/5
Best For
Teams wanting full retroactive product analytics w...
Marketers and analysts wanting free dashboard repo...
Feature-by-Feature Comparison
HeapLooker Studio
90Ease of Use88
92Features90
92Value for Money90
83Customer Support81
85Integrations83
86Mobile App84
AI Verdict
Heap leads with a hiltonsoftware.co Score of 88 vs 86 for Looker Studio. Heap is best suited for Teams wanting full retroactive product analytics without manual event setup, while Looker Studio excels for Marketers and analysts wanting free dashboard reporting on Google data. Both are strong options in the Analytics & BI space.
CHOOSE HEAP IF:
Teams wanting full retroactive product analytics without manual event setup.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
Frequently Asked Questions
Is Heap better than Looker Studio?
Heap scores 88/100 on hiltonsoftware.co compared to Looker Studio's 86/100. However, the best choice depends on your specific needs. Heap is best for Teams wanting full retroactive product analytics without manual event setup. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data.
Does Heap have a free plan?
Yes, Heap offers a free plan. Paid plans start from Custom pricing.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Can I migrate from Heap to Looker Studio?
Migration between Heap and Looker Studio depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.