Heap vs Hotjar: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Heap
Hotjar
Starting Price
Custom pricing
$32/mo
Free Plan
Yes
Yes
Users
8K+ orgs
1.3M+ websites
Founded
2013
2014
Rating
4.4/5
4.6/5
Best For
Teams wanting full retroactive product analytics w...
UX designers and marketers understanding where use...
Feature-by-Feature Comparison
HeapHotjar
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Hotjar leads with a SoftScout Score of 92 vs 88 for Heap. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Heap excels for Teams wanting full retroactive product analytics without manual event setup. Both are strong options in the Analytics & BI space.
CHOOSE HEAP IF:
Teams wanting full retroactive product analytics without manual event setup.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
Frequently Asked Questions
Is Heap better than Hotjar?
Hotjar scores 92/100 on SoftScout compared to Heap's 88/100. However, the best choice depends on your specific needs. Heap is best for Teams wanting full retroactive product analytics without manual event setup. Hotjar is best for UX designers and marketers understanding where users click and drop off.
Does Heap have a free plan?
Yes, Heap offers a free plan. Paid plans start from Custom pricing.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Can I migrate from Heap to Hotjar?
Migration between Heap and Hotjar depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.