Amplitude vs Google Analytics: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Amplitude
Google Analytics
Starting Price
$49/mo
Free (GA4)
Free Plan
Yes
Yes
Users
3.5K+ orgs
50M+ websites
Founded
2012
2005
Rating
4.5/5
4.4/5
Best For
Product and growth teams analyzing user behavior a...
Every website owner wanting free, comprehensive we...
Feature-by-Feature Comparison
AmplitudeGoogle Analytics
92Ease of Use90
94Features92
94Value for Money92
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
Amplitude leads with a ToolScout Score of 90 vs 88 for Google Analytics. Amplitude is best suited for Product and growth teams analyzing user behavior and optimizing funnels, while Google Analytics excels for Every website owner wanting free, comprehensive web traffic analytics. Both are strong options in the Analytics & BI space.
CHOOSE AMPLITUDE IF:
Product and growth teams analyzing user behavior and optimizing funnels.
CHOOSE GOOGLE ANALYTICS IF:
Every website owner wanting free, comprehensive web traffic analytics.
Frequently Asked Questions
Is Amplitude better than Google Analytics?
Amplitude scores 90/100 on ToolScout compared to Google Analytics's 88/100. However, the best choice depends on your specific needs. Amplitude is best for Product and growth teams analyzing user behavior and optimizing funnels. Google Analytics is best for Every website owner wanting free, comprehensive web traffic analytics.
Does Amplitude have a free plan?
Yes, Amplitude offers a free plan. Paid plans start from $49/mo.
Does Google Analytics have a free plan?
Yes, Google Analytics offers a free plan. Paid plans start from Free (GA4).
Can I migrate from Amplitude to Google Analytics?
Migration between Amplitude and Google Analytics depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.