ActiveCampaign vs SharpSpring: Complete Comparison (2026)

Updated: March 7, 20268 min read
ActiveCampaign
Marketing Automation
90
SoftScout Score
RECOMMENDED
VS
🌀
SharpSpring
Marketing Automation
86
SoftScout Score

Quick Comparison

ActiveCampaign
SharpSpring
Starting Price
$15/mo
$449/mo
Free Plan
No
No
Users
185K+ orgs
10K+ orgs
Founded
2003
2012
Rating
4.5/5
4.3/5
Best For
SMBs wanting powerful email automation deeply conn...
Agencies wanting white-label marketing automation ...

Feature-by-Feature Comparison

ActiveCampaignSharpSpring
89Ease of Use85
94Features90
88Value for Money84
85Customer Support81
87Integrations83
88Mobile App84
AI Verdict

ActiveCampaign leads with a SoftScout Score of 90 vs 86 for SharpSpring. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while SharpSpring excels for Agencies wanting white-label marketing automation at a lower cost than HubSpot. Both are strong options in the Marketing Automation space.

CHOOSE ACTIVECAMPAIGN IF:

SMBs wanting powerful email automation deeply connected to CRM.

CHOOSE SHARPSPRING IF:

Agencies wanting white-label marketing automation at a lower cost than HubSpot.

Frequently Asked Questions

Is ActiveCampaign better than SharpSpring?
ActiveCampaign scores 90/100 on SoftScout compared to SharpSpring's 86/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. SharpSpring is best for Agencies wanting white-label marketing automation at a lower cost than HubSpot.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does SharpSpring have a free plan?
No, SharpSpring does not offer a free plan. Plans start from $449/mo.
Can I migrate from ActiveCampaign to SharpSpring?
Migration between ActiveCampaign and SharpSpring depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.