Act-On vs Moosend: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Moosend
Starting Price
$900/mo
$9/mo
Free Plan
No
Yes
Users
4K+ orgs
100K+
Founded
2008
2011
Rating
4.2/5
4.6/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Budget-focused marketers wanting solid automation ...
Feature-by-Feature Comparison
Act-OnMoosend
83Ease of Use94
88Features96
82Value for Money96
79Customer Support87
81Integrations89
82Mobile App90
AI Verdict
Moosend leads with a SoftScout Score of 92 vs 84 for Act-On. Moosend is best suited for Budget-focused marketers wanting solid automation at low cost, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE MOOSEND IF:
Budget-focused marketers wanting solid automation at low cost.
Frequently Asked Questions
Is Act-On better than Moosend?
Moosend scores 92/100 on SoftScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Moosend is best for Budget-focused marketers wanting solid automation at low cost.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Moosend have a free plan?
Yes, Moosend offers a free plan. Paid plans start from $9/mo.
Can I migrate from Act-On to Moosend?
Migration between Act-On and Moosend depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.