SaaS

What is White-Label?

Definition

A product or service built by one company but rebranded and sold by another under their own name. White-label SaaS lets agencies and resellers offer fully branded solutions without building the technology from scratch.

Related Terms

Multi-Tenant ArchitectureSaaS

A software design where a single instance serves multiple customers (tenants) with logically isolated data. Multi-tenancy is the standard architecture for cloud SaaS because it reduces infrastructure costs and simplifies updates.

FreemiumSaaS

A pricing model that offers a free tier with limited features while charging for premium functionality. Freemium works best when the free product delivers genuine value and naturally motivates upgrades.