What is PPV (Pay-Per-View)?
Definition
Content that requires a one-time payment to unlock, separate from any subscription fee. PPV is widely used on creator platforms for premium photos, videos, or livestream replays that sit behind a secondary paywall.
Related Terms
A digital barrier that restricts access to content until a user pays a subscription fee or one-time price. Paywalls are the core monetization mechanism for creator platforms, news sites, and membership communities.
A posted list of actions, content types, or interactions that fans can purchase through tips. Tip menus give creators a transparent pricing structure and encourage fans to spend on specific, predefined offerings.
The ability to keep subscribers active and paying month after month. Retention strategies include regular posting schedules, personalized interactions, exclusive content drops, and loyalty-based pricing tiers.