What is EPC (Earnings Per Click)?
Definition
The average revenue an affiliate earns per click sent to an offer. EPC is calculated by dividing total commissions by total clicks and is the primary metric for comparing offer profitability across different networks.
Related Terms
The payment an affiliate earns for driving a qualified action such as a sale, lead, or sign-up. Commission structures vary from flat fees to percentage-based payouts and often include tiered bonuses for top performers.
A commission structure where the affiliate receives an ongoing percentage of the revenue generated by referred customers for the lifetime of those accounts. Rev share is common in SaaS and iGaming affiliate programs.
A method affiliates use to append custom identifiers to their tracking links so they can pinpoint which traffic source, page, or creative generated each conversion. Sub-IDs are essential for scaling campaigns profitably.