What is Engagement Rate?
Definition
The percentage of followers or subscribers who actively interact with content through likes, comments, tips, or messages. High engagement rates correlate with stronger monetization and better algorithmic reach.
Related Terms
The ability to keep subscribers active and paying month after month. Retention strategies include regular posting schedules, personalized interactions, exclusive content drops, and loyalty-based pricing tiers.
The rate at which paying subscribers cancel their memberships over a given period. Reducing subscriber churn through consistent content quality and community building is more cost-effective than acquiring new fans.
A bulk direct message sent to all subscribers or a filtered segment at once. Mass DMs are the primary sales channel for PPV content and time-limited promotions on subscription-based creator platforms.