What is CTR (Click-Through Rate)?
Definition
The percentage of people who click on a link, ad, or CTA relative to the total number who see it. A higher CTR typically indicates stronger ad creative, more relevant targeting, or better meta titles in organic search.
Related Terms
The price an advertiser pays for each click on a paid ad. CPC varies widely by industry, keyword competitiveness, and platform. Tracking CPC alongside conversion rate reveals the true cost of acquiring each lead.
The percentage of visitors who complete a desired action, such as signing up, purchasing, or requesting a demo. Conversion rate optimization (CRO) uses testing and UX improvements to increase this number without additional traffic.
The practice of improving a website's visibility in organic search engine results through on-page content, technical structure, and backlink acquisition. Effective SEO drives sustainable traffic without per-click costs.