Rakuten Advertising vs Refersion: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Rakuten Advertising
Refersion
Starting Price
Free
$99/mo
Free Plan
Yes
No
Users
150K+ publishers
10K+
Founded
1996
2015
Rating
4.1/5
4.2/5
Best For
Premium publishers wanting to partner with top glo...
Shopify and e-commerce brands managing affiliate a...
Feature-by-Feature Comparison
Rakuten AdvertisingRefersion
84Ease of Use83
86Features88
86Value for Money82
77Customer Support79
79Integrations81
80Mobile App82
AI Verdict
Refersion leads with a hiltonsoftware.co Score of 84 vs 82 for Rakuten Advertising. Refersion is best suited for Shopify and e-commerce brands managing affiliate and influencer programs, while Rakuten Advertising excels for Premium publishers wanting to partner with top global retail brands. Both are strong options in the Affiliate Marketing space.
CHOOSE RAKUTEN ADVERTISING IF:
Premium publishers wanting to partner with top global retail brands.
CHOOSE REFERSION IF:
Shopify and e-commerce brands managing affiliate and influencer programs.
Frequently Asked Questions
Is Rakuten Advertising better than Refersion?
Refersion scores 84/100 on hiltonsoftware.co compared to Rakuten Advertising's 82/100. However, the best choice depends on your specific needs. Rakuten Advertising is best for Premium publishers wanting to partner with top global retail brands. Refersion is best for Shopify and e-commerce brands managing affiliate and influencer programs.
Does Rakuten Advertising have a free plan?
Yes, Rakuten Advertising offers a free plan. Paid plans start from Free.
Does Refersion have a free plan?
No, Refersion does not offer a free plan. Plans start from $99/mo.
Can I migrate from Rakuten Advertising to Refersion?
Migration between Rakuten Advertising and Refersion depends on the specific features you use. Both tools are in the Affiliate Marketing category. Check each tool's import/export options for data portability before switching.