Matomo vs Plausible: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Matomo
Plausible
Starting Price
$23/mo (cloud)
$9/mo
Free Plan
Yes
Yes
Users
1.4M+ websites
10K+ sites
Founded
2007
2019
Rating
4.4/5
4.7/5
Best For
Organizations needing full-featured, GDPR-complian...
Privacy-conscious websites wanting simple, GDPR-co...
Feature-by-Feature Comparison
MatomoPlausible
90Ease of Use96
92Features98
92Value for Money98
83Customer Support89
85Integrations91
86Mobile App92
AI Verdict
Plausible leads with a ToolScout Score of 94 vs 88 for Matomo. Plausible is best suited for Privacy-conscious websites wanting simple, GDPR-compliant web analytics, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
CHOOSE PLAUSIBLE IF:
Privacy-conscious websites wanting simple, GDPR-compliant web analytics.
Frequently Asked Questions
Is Matomo better than Plausible?
Plausible scores 94/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own. Plausible is best for Privacy-conscious websites wanting simple, GDPR-compliant web analytics.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Does Plausible have a free plan?
Yes, Plausible offers a free plan. Paid plans start from $9/mo.
Can I migrate from Matomo to Plausible?
Migration between Matomo and Plausible depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.