Looker Studio vs Qlik Sense: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Looker Studio
Qlik Sense
Starting Price
Free
$20/user/mo
Free Plan
Yes
No
Users
10M+
40K+ orgs
Founded
2016
1993
Rating
4.3/5
4.3/5
Best For
Marketers and analysts wanting free dashboard repo...
Data analysts wanting powerful associative data ex...
Feature-by-Feature Comparison
Looker StudioQlik Sense
88Ease of Use85
90Features90
90Value for Money84
81Customer Support81
83Integrations83
84Mobile App84
AI Verdict
Looker Studio leads with a ToolScout Score of 86 vs 86 for Qlik Sense. Looker Studio is best suited for Marketers and analysts wanting free dashboard reporting on Google data, while Qlik Sense excels for Data analysts wanting powerful associative data exploration and discovery. Both are strong options in the Analytics & BI space.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
CHOOSE QLIK SENSE IF:
Data analysts wanting powerful associative data exploration and discovery.
Frequently Asked Questions
Is Looker Studio better than Qlik Sense?
Looker Studio scores 86/100 on ToolScout compared to Qlik Sense's 86/100. However, the best choice depends on your specific needs. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data. Qlik Sense is best for Data analysts wanting powerful associative data exploration and discovery.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Does Qlik Sense have a free plan?
No, Qlik Sense does not offer a free plan. Plans start from $20/user/mo.
Can I migrate from Looker Studio to Qlik Sense?
Migration between Looker Studio and Qlik Sense depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.