Looker Studio vs Power BI: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Looker Studio
Power BI
Starting Price
Free
$10/user/mo
Free Plan
Yes
Yes
Users
10M+
250K+ orgs
Founded
2016
2015
Rating
4.3/5
4.5/5
Best For
Marketers and analysts wanting free dashboard repo...
Microsoft 365 organizations wanting self-service b...
Feature-by-Feature Comparison
Looker StudioPower BI
88Ease of Use92
90Features94
90Value for Money94
81Customer Support85
83Integrations87
84Mobile App88
AI Verdict
Power BI leads with a ToolScout Score of 90 vs 86 for Looker Studio. Power BI is best suited for Microsoft 365 organizations wanting self-service business intelligence, while Looker Studio excels for Marketers and analysts wanting free dashboard reporting on Google data. Both are strong options in the Analytics & BI space.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
CHOOSE POWER BI IF:
Microsoft 365 organizations wanting self-service business intelligence.
Frequently Asked Questions
Is Looker Studio better than Power BI?
Power BI scores 90/100 on ToolScout compared to Looker Studio's 86/100. However, the best choice depends on your specific needs. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data. Power BI is best for Microsoft 365 organizations wanting self-service business intelligence.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Does Power BI have a free plan?
Yes, Power BI offers a free plan. Paid plans start from $10/user/mo.
Can I migrate from Looker Studio to Power BI?
Migration between Looker Studio and Power BI depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.