Looker Studio vs Metabase: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Looker Studio
Metabase
Starting Price
Free
$500/mo (cloud)
Free Plan
Yes
Yes
Users
10M+
100K+
Founded
2016
2014
Rating
4.3/5
4.5/5
Best For
Marketers and analysts wanting free dashboard repo...
Startups and teams wanting free, easy BI without a...
Feature-by-Feature Comparison
Looker StudioMetabase
88Ease of Use92
90Features94
90Value for Money94
81Customer Support85
83Integrations87
84Mobile App88
AI Verdict
Metabase leads with a ToolScout Score of 90 vs 86 for Looker Studio. Metabase is best suited for Startups and teams wanting free, easy BI without a data engineering team, while Looker Studio excels for Marketers and analysts wanting free dashboard reporting on Google data. Both are strong options in the Analytics & BI space.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
CHOOSE METABASE IF:
Startups and teams wanting free, easy BI without a data engineering team.
Frequently Asked Questions
Is Looker Studio better than Metabase?
Metabase scores 90/100 on ToolScout compared to Looker Studio's 86/100. However, the best choice depends on your specific needs. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data. Metabase is best for Startups and teams wanting free, easy BI without a data engineering team.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Does Metabase have a free plan?
Yes, Metabase offers a free plan. Paid plans start from $500/mo (cloud).
Can I migrate from Looker Studio to Metabase?
Migration between Looker Studio and Metabase depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.