Looker Studio vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Looker Studio
Matomo
Starting Price
Free
$23/mo (cloud)
Free Plan
Yes
Yes
Users
10M+
1.4M+ websites
Founded
2016
2007
Rating
4.3/5
4.4/5
Best For
Marketers and analysts wanting free dashboard repo...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
Looker StudioMatomo
88Ease of Use90
90Features92
90Value for Money92
81Customer Support83
83Integrations85
84Mobile App86
AI Verdict
Matomo leads with a ToolScout Score of 88 vs 86 for Looker Studio. Matomo is best suited for Organizations needing full-featured, GDPR-compliant web analytics they own, while Looker Studio excels for Marketers and analysts wanting free dashboard reporting on Google data. Both are strong options in the Analytics & BI space.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Looker Studio better than Matomo?
Matomo scores 88/100 on ToolScout compared to Looker Studio's 86/100. However, the best choice depends on your specific needs. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Looker Studio to Matomo?
Migration between Looker Studio and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.