Klaviyo vs Mailjet: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Klaviyo
Mailjet
Starting Price
$20/mo
$15/mo
Free Plan
Yes
Yes
Users
130K+ orgs
150K+
Founded
2012
2010
Rating
4.6/5
4.3/5
Best For
E-commerce brands on Shopify wanting data-driven e...
Marketing teams needing collaborative email design...
Feature-by-Feature Comparison
KlaviyoMailjet
94Ease of Use88
96Features90
96Value for Money90
87Customer Support81
89Integrations83
90Mobile App84
AI Verdict
Klaviyo leads with a hiltonsoftware.co Score of 92 vs 86 for Mailjet. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Mailjet excels for Marketing teams needing collaborative email design with transactional delivery. Both are strong options in the Email Marketing space.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
CHOOSE MAILJET IF:
Marketing teams needing collaborative email design with transactional delivery.
Frequently Asked Questions
Is Klaviyo better than Mailjet?
Klaviyo scores 92/100 on hiltonsoftware.co compared to Mailjet's 86/100. However, the best choice depends on your specific needs. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing. Mailjet is best for Marketing teams needing collaborative email design with transactional delivery.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Does Mailjet have a free plan?
Yes, Mailjet offers a free plan. Paid plans start from $15/mo.
Can I migrate from Klaviyo to Mailjet?
Migration between Klaviyo and Mailjet depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.