HubSpot CRM vs SugarCRM: Complete Comparison (2026)

Updated: March 7, 20268 min read
🟠
HubSpot CRM
CRM
90
ToolScout Score
RECOMMENDED
VS
🍬
SugarCRM
CRM
84
ToolScout Score

Quick Comparison

HubSpot CRM
SugarCRM
Starting Price
$20/user/mo
$19/user/mo
Free Plan
Yes
No
Users
216K+ orgs
4.5K+ orgs
Founded
2006
2004
Rating
4.5/5
4.2/5
Best For
SMBs wanting a free, all-in-one CRM and marketing ...
Mid-market enterprises wanting a highly customizab...

Feature-by-Feature Comparison

HubSpot CRMSugarCRM
92Ease of Use83
94Features88
94Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict

HubSpot CRM leads with a ToolScout Score of 90 vs 84 for SugarCRM. HubSpot CRM is best suited for SMBs wanting a free, all-in-one CRM and marketing platform, while SugarCRM excels for Mid-market enterprises wanting a highly customizable CRM platform. Both are strong options in the CRM space.

CHOOSE HUBSPOT CRM IF:

SMBs wanting a free, all-in-one CRM and marketing platform.

CHOOSE SUGARCRM IF:

Mid-market enterprises wanting a highly customizable CRM platform.

Frequently Asked Questions

Is HubSpot CRM better than SugarCRM?
HubSpot CRM scores 90/100 on ToolScout compared to SugarCRM's 84/100. However, the best choice depends on your specific needs. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. SugarCRM is best for Mid-market enterprises wanting a highly customizable CRM platform.
Does HubSpot CRM have a free plan?
Yes, HubSpot CRM offers a free plan. Paid plans start from $20/user/mo.
Does SugarCRM have a free plan?
No, SugarCRM does not offer a free plan. Plans start from $19/user/mo.
Can I migrate from HubSpot CRM to SugarCRM?
Migration between HubSpot CRM and SugarCRM depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.