HubSpot CRM vs Keap: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot CRM
Keap
Starting Price
$20/user/mo
$199/mo
Free Plan
Yes
No
Users
216K+ orgs
200K+
Founded
2006
2001
Rating
4.5/5
4.2/5
Best For
SMBs wanting a free, all-in-one CRM and marketing ...
Small businesses wanting CRM plus marketing automa...
Feature-by-Feature Comparison
HubSpot CRMKeap
92Ease of Use83
94Features88
94Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
HubSpot CRM leads with a ToolScout Score of 90 vs 84 for Keap. HubSpot CRM is best suited for SMBs wanting a free, all-in-one CRM and marketing platform, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE HUBSPOT CRM IF:
SMBs wanting a free, all-in-one CRM and marketing platform.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is HubSpot CRM better than Keap?
HubSpot CRM scores 90/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Keap is best for Small businesses wanting CRM plus marketing automation together.
Does HubSpot CRM have a free plan?
Yes, HubSpot CRM offers a free plan. Paid plans start from $20/user/mo.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Can I migrate from HubSpot CRM to Keap?
Migration between HubSpot CRM and Keap depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.