HubSpot CRM vs Insightly: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot CRM
Insightly
Starting Price
$20/user/mo
$29/user/mo
Free Plan
Yes
Yes
Users
216K+ orgs
25K+ orgs
Founded
2006
2009
Rating
4.5/5
4.2/5
Best For
SMBs wanting a free, all-in-one CRM and marketing ...
Service businesses managing both sales and project...
Feature-by-Feature Comparison
HubSpot CRMInsightly
92Ease of Use86
94Features88
94Value for Money88
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
HubSpot CRM leads with a ToolScout Score of 90 vs 84 for Insightly. HubSpot CRM is best suited for SMBs wanting a free, all-in-one CRM and marketing platform, while Insightly excels for Service businesses managing both sales and project delivery. Both are strong options in the CRM space.
CHOOSE HUBSPOT CRM IF:
SMBs wanting a free, all-in-one CRM and marketing platform.
CHOOSE INSIGHTLY IF:
Service businesses managing both sales and project delivery.
Frequently Asked Questions
Is HubSpot CRM better than Insightly?
HubSpot CRM scores 90/100 on ToolScout compared to Insightly's 84/100. However, the best choice depends on your specific needs. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Insightly is best for Service businesses managing both sales and project delivery.
Does HubSpot CRM have a free plan?
Yes, HubSpot CRM offers a free plan. Paid plans start from $20/user/mo.
Does Insightly have a free plan?
Yes, Insightly offers a free plan. Paid plans start from $29/user/mo.
Can I migrate from HubSpot CRM to Insightly?
Migration between HubSpot CRM and Insightly depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.