Emma vs Klaviyo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Emma
Klaviyo
Starting Price
$99/mo
$20/mo
Free Plan
No
Yes
Users
50K+ orgs
130K+ orgs
Founded
2003
2012
Rating
4.2/5
4.6/5
Best For
Multi-location brands and franchises maintaining e...
E-commerce brands on Shopify wanting data-driven e...
Feature-by-Feature Comparison
EmmaKlaviyo
83Ease of Use94
88Features96
82Value for Money96
79Customer Support87
81Integrations89
82Mobile App90
AI Verdict
Klaviyo leads with a hiltonsoftware.co Score of 92 vs 84 for Emma. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Emma excels for Multi-location brands and franchises maintaining email consistency. Both are strong options in the Email Marketing space.
CHOOSE EMMA IF:
Multi-location brands and franchises maintaining email consistency.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
Frequently Asked Questions
Is Emma better than Klaviyo?
Klaviyo scores 92/100 on hiltonsoftware.co compared to Emma's 84/100. However, the best choice depends on your specific needs. Emma is best for Multi-location brands and franchises maintaining email consistency. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing.
Does Emma have a free plan?
No, Emma does not offer a free plan. Plans start from $99/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Can I migrate from Emma to Klaviyo?
Migration between Emma and Klaviyo depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.