Drip vs Klaviyo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Drip
Klaviyo
Starting Price
$39/mo
$20/mo
Free Plan
No
Yes
Users
30K+ orgs
130K+ orgs
Founded
2013
2012
Rating
4.4/5
4.6/5
Best For
E-commerce stores wanting advanced behavior-trigge...
E-commerce brands on Shopify wanting data-driven e...
Feature-by-Feature Comparison
DripKlaviyo
87Ease of Use94
92Features96
86Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Klaviyo leads with a hiltonsoftware.co Score of 92 vs 88 for Drip. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Drip excels for E-commerce stores wanting advanced behavior-triggered email flows. Both are strong options in the Email Marketing space.
CHOOSE DRIP IF:
E-commerce stores wanting advanced behavior-triggered email flows.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
Frequently Asked Questions
Is Drip better than Klaviyo?
Klaviyo scores 92/100 on hiltonsoftware.co compared to Drip's 88/100. However, the best choice depends on your specific needs. Drip is best for E-commerce stores wanting advanced behavior-triggered email flows. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing.
Does Drip have a free plan?
No, Drip does not offer a free plan. Plans start from $39/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Can I migrate from Drip to Klaviyo?
Migration between Drip and Klaviyo depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.