ConvertKit vs Mailchimp: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ConvertKit
Mailchimp
Starting Price
$15/mo
$13/mo
Free Plan
Yes
Yes
Users
500K+
13M+
Founded
2013
2001
Rating
4.5/5
4.4/5
Best For
Bloggers, podcasters, and online creators growing ...
Small businesses and creators starting email marke...
Feature-by-Feature Comparison
ConvertKitMailchimp
92Ease of Use90
94Features92
94Value for Money92
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
ConvertKit leads with a ToolScout Score of 90 vs 88 for Mailchimp. ConvertKit is best suited for Bloggers, podcasters, and online creators growing an audience, while Mailchimp excels for Small businesses and creators starting email marketing. Both are strong options in the Email Marketing space.
CHOOSE CONVERTKIT IF:
Bloggers, podcasters, and online creators growing an audience.
CHOOSE MAILCHIMP IF:
Small businesses and creators starting email marketing.
Frequently Asked Questions
Is ConvertKit better than Mailchimp?
ConvertKit scores 90/100 on ToolScout compared to Mailchimp's 88/100. However, the best choice depends on your specific needs. ConvertKit is best for Bloggers, podcasters, and online creators growing an audience. Mailchimp is best for Small businesses and creators starting email marketing.
Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan. Paid plans start from $15/mo.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan. Paid plans start from $13/mo.
Can I migrate from ConvertKit to Mailchimp?
Migration between ConvertKit and Mailchimp depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.