Brevo vs ConvertKit: Complete Comparison (2026)

Updated: March 7, 20268 min read
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Brevo
Email Marketing
88
ToolScout Score
VS
✉️
ConvertKit
Email Marketing
90
ToolScout Score
RECOMMENDED

Quick Comparison

Brevo
ConvertKit
Starting Price
$25/mo
$15/mo
Free Plan
Yes
Yes
Users
500K+ orgs
500K+
Founded
2012
2013
Rating
4.4/5
4.5/5
Best For
SMBs needing affordable email plus SMS marketing t...
Bloggers, podcasters, and online creators growing ...

Feature-by-Feature Comparison

BrevoConvertKit
90Ease of Use92
92Features94
92Value for Money94
83Customer Support85
85Integrations87
86Mobile App88
AI Verdict

ConvertKit leads with a ToolScout Score of 90 vs 88 for Brevo. ConvertKit is best suited for Bloggers, podcasters, and online creators growing an audience, while Brevo excels for SMBs needing affordable email plus SMS marketing together. Both are strong options in the Email Marketing space.

CHOOSE BREVO IF:

SMBs needing affordable email plus SMS marketing together.

CHOOSE CONVERTKIT IF:

Bloggers, podcasters, and online creators growing an audience.

Frequently Asked Questions

Is Brevo better than ConvertKit?
ConvertKit scores 90/100 on ToolScout compared to Brevo's 88/100. However, the best choice depends on your specific needs. Brevo is best for SMBs needing affordable email plus SMS marketing together. ConvertKit is best for Bloggers, podcasters, and online creators growing an audience.
Does Brevo have a free plan?
Yes, Brevo offers a free plan. Paid plans start from $25/mo.
Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan. Paid plans start from $15/mo.
Can I migrate from Brevo to ConvertKit?
Migration between Brevo and ConvertKit depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.