Benchmark Email vs Substack: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Benchmark Email
Substack
Starting Price
$8/mo
10% of revenue
Free Plan
Yes
Yes
Users
500K+
35M+ readers
Founded
2004
2017
Rating
4.3/5
4.5/5
Best For
International businesses wanting multilingual emai...
Writers wanting to launch and monetize a paid news...
Feature-by-Feature Comparison
Benchmark EmailSubstack
88Ease of Use92
90Features94
90Value for Money94
81Customer Support85
83Integrations87
84Mobile App88
AI Verdict
Substack leads with a ToolScout Score of 90 vs 86 for Benchmark Email. Substack is best suited for Writers wanting to launch and monetize a paid newsletter business, while Benchmark Email excels for International businesses wanting multilingual email marketing tools. Both are strong options in the Email Marketing space.
CHOOSE BENCHMARK EMAIL IF:
International businesses wanting multilingual email marketing tools.
CHOOSE SUBSTACK IF:
Writers wanting to launch and monetize a paid newsletter business.
Frequently Asked Questions
Is Benchmark Email better than Substack?
Substack scores 90/100 on ToolScout compared to Benchmark Email's 86/100. However, the best choice depends on your specific needs. Benchmark Email is best for International businesses wanting multilingual email marketing tools. Substack is best for Writers wanting to launch and monetize a paid newsletter business.
Does Benchmark Email have a free plan?
Yes, Benchmark Email offers a free plan. Paid plans start from $8/mo.
Does Substack have a free plan?
Yes, Substack offers a free plan. Paid plans start from 10% of revenue.
Can I migrate from Benchmark Email to Substack?
Migration between Benchmark Email and Substack depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.