ActiveCampaign vs Keap (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Keap (Marketing)
Starting Price
$15/mo
$199/mo
Free Plan
No
No
Users
185K+ orgs
200K+
Founded
2003
2001
Rating
4.5/5
4.2/5
Best For
SMBs wanting powerful email automation deeply conn...
Small businesses wanting CRM and marketing automat...
Feature-by-Feature Comparison
ActiveCampaignKeap (Marketing)
89Ease of Use83
94Features88
88Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 84 for Keap (Marketing). ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Keap (Marketing) excels for Small businesses wanting CRM and marketing automation tightly integrated. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE KEAP (MARKETING) IF:
Small businesses wanting CRM and marketing automation tightly integrated.
Frequently Asked Questions
Is ActiveCampaign better than Keap (Marketing)?
ActiveCampaign scores 90/100 on ToolScout compared to Keap (Marketing)'s 84/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Keap (Marketing) have a free plan?
No, Keap (Marketing) does not offer a free plan. Plans start from $199/mo.
Can I migrate from ActiveCampaign to Keap (Marketing)?
Migration between ActiveCampaign and Keap (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.