ActiveCampaign CRM vs HubSpot CRM: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign CRM
HubSpot CRM
Starting Price
$15/mo
$20/user/mo
Free Plan
No
Yes
Users
185K+ orgs
216K+ orgs
Founded
2003
2006
Rating
4.5/5
4.5/5
Best For
Marketers who need CRM deeply tied to email automa...
SMBs wanting a free, all-in-one CRM and marketing ...
Feature-by-Feature Comparison
ActiveCampaign CRMHubSpot CRM
89Ease of Use92
94Features94
88Value for Money94
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
ActiveCampaign CRM leads with a ToolScout Score of 90 vs 90 for HubSpot CRM. ActiveCampaign CRM is best suited for Marketers who need CRM deeply tied to email automation, while HubSpot CRM excels for SMBs wanting a free, all-in-one CRM and marketing platform. Both are strong options in the CRM space.
CHOOSE ACTIVECAMPAIGN CRM IF:
Marketers who need CRM deeply tied to email automation.
CHOOSE HUBSPOT CRM IF:
SMBs wanting a free, all-in-one CRM and marketing platform.
Frequently Asked Questions
Is ActiveCampaign CRM better than HubSpot CRM?
ActiveCampaign CRM scores 90/100 on ToolScout compared to HubSpot CRM's 90/100. However, the best choice depends on your specific needs. ActiveCampaign CRM is best for Marketers who need CRM deeply tied to email automation. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform.
Does ActiveCampaign CRM have a free plan?
No, ActiveCampaign CRM does not offer a free plan. Plans start from $15/mo.
Does HubSpot CRM have a free plan?
Yes, HubSpot CRM offers a free plan. Paid plans start from $20/user/mo.
Can I migrate from ActiveCampaign CRM to HubSpot CRM?
Migration between ActiveCampaign CRM and HubSpot CRM depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.