Act-On vs SendGrid: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
SendGrid
Starting Price
$900/mo
$19.95/mo
Free Plan
No
Yes
Users
4K+ orgs
80K+ orgs
Founded
2008
2009
Rating
4.2/5
4.4/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Developers and businesses needing reliable high-vo...
Feature-by-Feature Comparison
Act-OnSendGrid
83Ease of Use90
88Features92
82Value for Money92
79Customer Support83
81Integrations85
82Mobile App86
AI Verdict
SendGrid leads with a ToolScout Score of 88 vs 84 for Act-On. SendGrid is best suited for Developers and businesses needing reliable high-volume email delivery, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE SENDGRID IF:
Developers and businesses needing reliable high-volume email delivery.
Frequently Asked Questions
Is Act-On better than SendGrid?
SendGrid scores 88/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. SendGrid is best for Developers and businesses needing reliable high-volume email delivery.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does SendGrid have a free plan?
Yes, SendGrid offers a free plan. Paid plans start from $19.95/mo.
Can I migrate from Act-On to SendGrid?
Migration between Act-On and SendGrid depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.