Act-On vs Lemlist: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Lemlist
Starting Price
$900/mo
$32/user/mo
Free Plan
No
No
Users
4K+ orgs
37K+
Founded
2008
2018
Rating
4.2/5
4.5/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Sales teams wanting highly personalized cold outre...
Feature-by-Feature Comparison
Act-OnLemlist
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Lemlist leads with a SoftScout Score of 90 vs 84 for Act-On. Lemlist is best suited for Sales teams wanting highly personalized cold outreach with custom images, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
Frequently Asked Questions
Is Act-On better than Lemlist?
Lemlist scores 90/100 on SoftScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Can I migrate from Act-On to Lemlist?
Migration between Act-On and Lemlist depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.