Act-On vs Iterable: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Iterable
Starting Price
$900/mo
Custom pricing
Free Plan
No
No
Users
4K+ orgs
1.2K+ orgs
Founded
2008
2013
Rating
4.2/5
4.5/5
Best For
Mid-market B2B companies wanting dedicated marketi...
High-growth B2C brands running sophisticated cross...
Feature-by-Feature Comparison
Act-OnIterable
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Iterable leads with a ToolScout Score of 90 vs 84 for Act-On. Iterable is best suited for High-growth B2C brands running sophisticated cross-channel campaigns, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE ITERABLE IF:
High-growth B2C brands running sophisticated cross-channel campaigns.
Frequently Asked Questions
Is Act-On better than Iterable?
Iterable scores 90/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Iterable is best for High-growth B2C brands running sophisticated cross-channel campaigns.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Iterable have a free plan?
No, Iterable does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Act-On to Iterable?
Migration between Act-On and Iterable depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.