Act-On vs Drip (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Drip (Marketing)
Starting Price
$900/mo
$39/mo
Free Plan
No
No
Users
4K+ orgs
30K+ orgs
Founded
2008
2013
Rating
4.2/5
4.4/5
Best For
Mid-market B2B companies wanting dedicated marketi...
E-commerce marketers wanting sophisticated, behavi...
Feature-by-Feature Comparison
Act-OnDrip (Marketing)
83Ease of Use87
88Features92
82Value for Money86
79Customer Support83
81Integrations85
82Mobile App86
AI Verdict
Drip (Marketing) leads with a ToolScout Score of 88 vs 84 for Act-On. Drip (Marketing) is best suited for E-commerce marketers wanting sophisticated, behavior-based automation, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE DRIP (MARKETING) IF:
E-commerce marketers wanting sophisticated, behavior-based automation.
Frequently Asked Questions
Is Act-On better than Drip (Marketing)?
Drip (Marketing) scores 88/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Drip (Marketing) is best for E-commerce marketers wanting sophisticated, behavior-based automation.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Drip (Marketing) have a free plan?
No, Drip (Marketing) does not offer a free plan. Plans start from $39/mo.
Can I migrate from Act-On to Drip (Marketing)?
Migration between Act-On and Drip (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.