Act-On vs Braze: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Braze
Starting Price
$900/mo
Custom pricing
Free Plan
No
No
Users
4K+ orgs
1.5K+ orgs
Founded
2008
2011
Rating
4.2/5
4.5/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Consumer apps wanting sophisticated multi-channel ...
Feature-by-Feature Comparison
Act-OnBraze
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Braze leads with a hiltonsoftware.co Score of 90 vs 84 for Act-On. Braze is best suited for Consumer apps wanting sophisticated multi-channel customer engagement, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE BRAZE IF:
Consumer apps wanting sophisticated multi-channel customer engagement.
Frequently Asked Questions
Is Act-On better than Braze?
Braze scores 90/100 on hiltonsoftware.co compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Braze is best for Consumer apps wanting sophisticated multi-channel customer engagement.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Braze have a free plan?
No, Braze does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Act-On to Braze?
Migration between Act-On and Braze depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.