19 Best Customer.io Alternatives in 2026

Updated: March 7, 202619 alternatives reviewed

Customer.io is a popular marketing automation tool, but it is not the only option. Whether you are looking for better pricing, more features, or a different approach, these alternatives offer compelling reasons to switch. We evaluated each tool on ease of use, features, pricing, and integration depth.

#1
🛍️
Klaviyo (Marketing)TOP PICKFREE PLAN

E-commerce marketing automation with email, SMS, and behavioral triggers.

4.6
From $20/mo130K+ orgs users
#2
🦌
MoosendFREE PLAN

Affordable email marketing and automation platform for growing businesses.

4.6
From $9/mo100K+ users
#3
🛒
Omnisend (Marketing)FREE PLAN

E-commerce marketing automation with pre-built workflows for Shopify and WooCommerce.

4.6
From $16/mo125K+ orgs users
#4
Encharge

Marketing automation for SaaS companies with behavior-based email flows.

4.6
From $49/mo3K+ orgs users
#5
🟠
HubSpot MarketingFREE PLAN

Inbound marketing automation with email, social, ads, and lead nurturing.

4.5
From $45/mo216K+ orgs users
#6
ActiveCampaign

Email and marketing automation with CRM and sales automation for SMBs.

4.5
From $15/mo185K+ orgs users
#7
🔥
Braze

Customer engagement platform for cross-channel mobile and web marketing.

4.5
From Custom pricing1.5K+ orgs users
#8
🔄
Iterable

Cross-channel marketing automation for consumer and high-growth B2C brands.

4.5
From Custom pricing1.2K+ orgs users
#9
🍋
Lemlist

Cold outreach and sales engagement platform with personalized image and video emails.

4.5
From $32/user/mo37K+ users
#10
🤝
Mailshake

Cold email outreach and sales engagement platform for growing sales teams.

4.4
From $29/user/mo75K+ users
#11
📤
SendGridFREE PLAN

Email delivery platform for transactional and marketing emails at scale.

4.4
From $19.95/mo80K+ orgs users
#12
💧
Drip (Marketing)

E-commerce CRM and marketing automation with visual workflow builder.

4.4
From $39/mo30K+ orgs users
#13
🤝
Mailshake (Outreach)

Sales engagement platform for cold email outreach with built-in warm-up and dialer.

4.4
From $29/user/mo75K+ users
#14
✈️
Autopilot

Customer journey automation and analytics platform now known as Ortto.

4.3
From $99/mo12K+ orgs users
#15
🌀
SharpSpring

Affordable marketing automation with CRM for agencies and growing businesses.

4.3
From $449/mo10K+ orgs users
#16
🔵
Marketo

Enterprise marketing automation for B2B demand generation and lead management.

4.2
From Custom pricing5K+ orgs users
#17
🎯
Act-On

Marketing automation platform for mid-market companies with lead nurturing and scoring.

4.2
From $900/mo4K+ orgs users
#18
🌀
Keap (Marketing)

Small business marketing automation with CRM, email, and e-commerce in one.

4.2
From $199/mo200K+ users
#19
☁️
Pardot

B2B marketing automation by Salesforce for lead generation and nurturing.

4.1
From $1250/mo4K+ orgs users