What is Affiliate Network?
Definition
A platform that connects advertisers with publishers who promote their products in exchange for commissions. Networks like CJ, ShareASale, and Impact handle tracking, reporting, and payouts for both sides.
Related Terms
The payment an affiliate earns for driving a qualified action such as a sale, lead, or sign-up. Commission structures vary from flat fees to percentage-based payouts and often include tiered bonuses for top performers.
A pricing model where the advertiser pays only when a specific action is completed, such as a form submission, app install, or purchase. CPA aligns incentives because both advertiser and affiliate benefit from genuine conversions.
A server-to-server callback that fires when a conversion occurs, passing transaction details to the affiliate's tracking platform. Postbacks are more reliable than pixel-based tracking because they are not affected by browser privacy restrictions.