Keap (Marketing) vs Lemlist: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap (Marketing)
Lemlist
Starting Price
$199/mo
$32/user/mo
Free Plan
No
No
Users
200K+
37K+
Founded
2001
2018
Rating
4.2/5
4.5/5
Best For
Small businesses wanting CRM and marketing automat...
Sales teams wanting highly personalized cold outre...
Feature-by-Feature Comparison
Keap (Marketing)Lemlist
83Ease of Use89
88Features94
82Value for Money88
79Customer Support85
81Integrations87
82Mobile App88
AI Verdict
Lemlist leads with a ToolScout Score of 90 vs 84 for Keap (Marketing). Lemlist is best suited for Sales teams wanting highly personalized cold outreach with custom images, while Keap (Marketing) excels for Small businesses wanting CRM and marketing automation tightly integrated. Both are strong options in the Marketing Automation space.
CHOOSE KEAP (MARKETING) IF:
Small businesses wanting CRM and marketing automation tightly integrated.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
Frequently Asked Questions
Is Keap (Marketing) better than Lemlist?
Lemlist scores 90/100 on ToolScout compared to Keap (Marketing)'s 84/100. However, the best choice depends on your specific needs. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images.
Does Keap (Marketing) have a free plan?
No, Keap (Marketing) does not offer a free plan. Plans start from $199/mo.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Can I migrate from Keap (Marketing) to Lemlist?
Migration between Keap (Marketing) and Lemlist depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.