Keap (Marketing) vs Klaviyo (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap (Marketing)
Klaviyo (Marketing)
Starting Price
$199/mo
$20/mo
Free Plan
No
Yes
Users
200K+
130K+ orgs
Founded
2001
2012
Rating
4.2/5
4.6/5
Best For
Small businesses wanting CRM and marketing automat...
E-commerce stores wanting powerful behavioral mark...
Feature-by-Feature Comparison
Keap (Marketing)Klaviyo (Marketing)
83Ease of Use94
88Features96
82Value for Money96
79Customer Support87
81Integrations89
82Mobile App90
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 84 for Keap (Marketing). Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while Keap (Marketing) excels for Small businesses wanting CRM and marketing automation tightly integrated. Both are strong options in the Marketing Automation space.
CHOOSE KEAP (MARKETING) IF:
Small businesses wanting CRM and marketing automation tightly integrated.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
Frequently Asked Questions
Is Keap (Marketing) better than Klaviyo (Marketing)?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to Keap (Marketing)'s 84/100. However, the best choice depends on your specific needs. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation.
Does Keap (Marketing) have a free plan?
No, Keap (Marketing) does not offer a free plan. Plans start from $199/mo.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Can I migrate from Keap (Marketing) to Klaviyo (Marketing)?
Migration between Keap (Marketing) and Klaviyo (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.