ConvertKit vs Substack: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ConvertKit
Substack
Starting Price
$15/mo
10% of revenue
Free Plan
Yes
Yes
Users
500K+
35M+ readers
Founded
2013
2017
Rating
4.5/5
4.5/5
Best For
Bloggers, podcasters, and online creators growing ...
Writers wanting to launch and monetize a paid news...
Feature-by-Feature Comparison
ConvertKitSubstack
92Ease of Use92
94Features94
94Value for Money94
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
ConvertKit leads with a SoftScout Score of 90 vs 90 for Substack. ConvertKit is best suited for Bloggers, podcasters, and online creators growing an audience, while Substack excels for Writers wanting to launch and monetize a paid newsletter business. Both are strong options in the Email Marketing space.
CHOOSE CONVERTKIT IF:
Bloggers, podcasters, and online creators growing an audience.
CHOOSE SUBSTACK IF:
Writers wanting to launch and monetize a paid newsletter business.
Frequently Asked Questions
Is ConvertKit better than Substack?
ConvertKit scores 90/100 on SoftScout compared to Substack's 90/100. However, the best choice depends on your specific needs. ConvertKit is best for Bloggers, podcasters, and online creators growing an audience. Substack is best for Writers wanting to launch and monetize a paid newsletter business.
Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan. Paid plans start from $15/mo.
Does Substack have a free plan?
Yes, Substack offers a free plan. Paid plans start from 10% of revenue.
Can I migrate from ConvertKit to Substack?
Migration between ConvertKit and Substack depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.