What is CPS (Cost Per Sale)?
Definition
A performance-based model where the affiliate earns a commission only when an actual sale is completed. CPS minimizes risk for advertisers while rewarding affiliates who can drive high-intent buyers.
Related Terms
A pricing model where the advertiser pays only when a specific action is completed, such as a form submission, app install, or purchase. CPA aligns incentives because both advertiser and affiliate benefit from genuine conversions.
The payment an affiliate earns for driving a qualified action such as a sale, lead, or sign-up. Commission structures vary from flat fees to percentage-based payouts and often include tiered bonuses for top performers.
A commission structure where the affiliate receives an ongoing percentage of the revenue generated by referred customers for the lifetime of those accounts. Rev share is common in SaaS and iGaming affiliate programs.