Affiliate
What is Cookie Duration?
Definition
The length of time a tracking cookie remains active after a user clicks an affiliate link. Longer cookie windows (30, 60, or 90 days) give affiliates credit for purchases that happen days or weeks after the initial click.
Related Terms
Sub-ID TrackingAffiliate
A method affiliates use to append custom identifiers to their tracking links so they can pinpoint which traffic source, page, or creative generated each conversion. Sub-IDs are essential for scaling campaigns profitably.
CommissionAffiliate
The payment an affiliate earns for driving a qualified action such as a sale, lead, or sign-up. Commission structures vary from flat fees to percentage-based payouts and often include tiered bonuses for top performers.