Matomo vs Mode Analytics: Complete Comparison (2026)
Choosing between Matomo and Mode Analytics is a common decision for analytics & bi buyers in 2026. Matomo has been in the market since 2007, giving it a 6-year head start over Mode Analytics (founded 2013). Matomo serves 1.4M+ websites users while Mode Analytics has 4K+ orgs users globally. Matomo differentiates with web analytics and heatmaps, while Mode Analytics leads with sql editor and python notebooks. In this head-to-head comparison, Matomo earns a higher hiltonsoftware.co score of 88/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Matomo and Mode Analytics across features, pricing, and user satisfaction, Matomo takes the lead with a score of 88/100 versus Mode Analytics's 88/100. Matomo's key advantages include "full data ownership and privacy" and "feature-rich ga alternative". That said, Mode Analytics has its own strengths — particularly "combines sql and python in one tool" — making it a viable alternative for specific use cases.
Both Matomo and Mode Analytics offer free plans, lowering the barrier to entry. Matomo's paid plans start at $23/mo (cloud) while Mode Analytics begins at Custom pricing. Evaluate which paid features — Session recordings, Self-hosting (Matomo) vs Interactive dashboards, Reports (Mode Analytics) — justify upgrading for your team.
Bottom line: Choose Matomo if you need organizations needing full-featured, gdpr-compliant web analytics they own. Go with Mode Analytics if your priority is data teams wanting sql and python analytics with collaborative reporting. Both are strong analytics & bi tools — we recommend trying the free plan of each before committing.
Organizations needing full-featured, GDPR-compliant web analytics they own.
Data teams wanting SQL and Python analytics with collaborative reporting.